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Lone wolves, scarce funding, and other myths about starting a company in the Midwest

Indianapolis has historically had trouble shaking the “sleepy manufacturing town” image, much like neighboring cities Cincinnati and Cleveland. But, when Salesforce announced the $ 2.5-billion acquisition of Indianapolis-based ExactTarget in 2013, the business community began to reconsider the stereotype. Was innovation possible between the coasts? “The Midwest isn’t the black hole …

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